Krispy Kreme kicked off the year by introducing Mini Doughnuts for the first time and for the spring season, the chain is putting a seasonal twist on this low-calorie menu item. The spring-themed mini donuts are sold in boxes of 16 and include assorted flavors like frosted chocolate, as well as fun varieties like the Spring Chick Mini Doughnut and the Bunny Bum Mini Doughnut. The themed set also includes treats like the Flower Mini Doughnut, which combines strawberry icing and purple sugar to create a decorative design.
The Easter-themed mini donuts can only be picked up for a limited time in participating locations throughout North America, and due to the current global climate, the Krispy Kreme donuts can only be acquired by drive-thru, to-go and delivery orders.
Image Credit: Krispy Kreme
Key Themes Behind This Trend
- Seasonal Miniature Desserts
- Exploration of the use of miniature desserts offers significant opportunities for baked goods companies to attract seasonal customers.
- Online Ordering
- Introduction of online order services within baked goods industry can create significant innovation opportunities while adhering to Covid-19 safety guidelines.
- Limited Time Offerings
- Promotion of limited time offerings can help drive sales while creating demand and a sense of urgency for consumers.
Where This Applies
- Baked Goods
- Introduction of new product lines such as miniature donuts provides opportunity for baked goods industry to increase sales.
- Fast Food
- Exploration of enhanced drive-thru services within fast food industry can create a safe haven for consumers while increasing customer satisfaction.
- Delivery
- Investment in enterprise-level delivery solutions to introduce contactless usage to increase consumer loyalty and as a response to Covid-19 pandemic offers significant return on investments.
