With summer just around the corner, Baskin-Robbins introduced a new ice cream flavor that is made with Milky Way Bars. Following in the footsteps of chain's such as Carvel and Tim Hortons, the co-branded treat gives consumers a delicious new way to enjoy one of their favorite store-bought sweets.
The new ice cream flavor from Baskin-Robbins has been dubbed 'Made with Milky Way Bars,' letting consumers know exactly what is embedded within the chilly treats. The flavor itself consists of Milky Way Bar-flavored ice cream mixed with chocolate pieces, caramel ribbon and bits of the creamy chocolate bar. To sweeten the deal, Baskin-Robbins is giving consumers a free upgrade to a waffle cone when they purchase two scoops of the decadent new flavor.
With a growing number of restaurant chains teaming up with confectionery companies, there is a rise in the number of co-branded products available to consumers.