Gilded Milkshake Menus

The World's Most Expensive Milkshake Features Edible Gold

Costing a whopping $80 per glass, the world's most expensive milkshake menu item is fit for a king. Available at Grill 'n' Shake -- a Cardiff, UK family restaurant that is inspired by traditional American diners -- this expensive beverage is dubbed the 'Millionaire Milkshake.'

This milkshake menu item remixes a traditional vanilla milkshake, elevating it to new heights. The recipe boasts a topping of artisanal Amedei chocolate shavings and is even garnished with edible gold flakes that add to its luxe appearance and rich flavor.

Though not an everyday menu item, this milkshake was available by special order for those with indulgent tastes and Grill 'n' Shake patrons who celebrated National Vanilla Milkshake Day earlier this week.

Luxury Food Experience
The trend of creating expensive and exclusive meals or drinks offers an opportunity for restaurants to attract high-end clients and create a unique dining experience.
Edible Gold
The use of edible gold in food and drinks presents an opportunity for companies to capitalize on the luxury food trend by incorporating gold into their products and enhancing their overall perceived value and appeal.
Special Occasion Menus
Creating specialized and themed menus for holidays and other special occasions offers a potential opportunity for restaurants to draw in customers looking for unique and festive dining experiences.

Where This Applies

Restaurants and Food Service
Gourmet food and luxury dining trends offer opportunities for restaurants to create unique and extravagant menu items that attract high-end clients.
Catering and Event Services
The trend of specialized menus for holidays and special occasions presents an opportunity for caterers and event services to offer unique and memorable dining experiences for clients.
Luxury Food Products
The use of edible gold in food and drinks presents an opportunity for companies to create high-end luxury food products that cater to consumers looking for unique and exclusive culinary experiences.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 12%
Freshness 8%