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Chocolatey Pretzel Snacks

The Snyder's of Hanover Milk Chocolate Covered Pretzel Rounds are Tasty

— December 10, 2020 — Marketing
The Snyder's of Hanover Milk Chocolate Covered Pretzel Rounds are one of the latest offerings from the brand as part of its Rounds product line to offer consumers a satisfyingly crunchy snack option to pick up this holiday season. The snack starts off with oven-baked pretzel spheres that have been covered in a sweet later of creamy milk chocolate on the exterior. This helps to make the product a sweet, savoury option that is part snack and part dessert for consumers to indulge in.

The Snyder's of Hanover Milk Chocolate Covered Pretzel Rounds are made with wholesome ingredients and come in a five-ounce serving size bag with a suggested retail price point of $3.49 for consumers to pick up.
Trend Themes
1. Milk Chocolate Snacks - Disruptive innovation opportunity: Develop new flavors and combinations of milk chocolate snacks to cater to consumer demand for indulgent treats.
2. Oven-baked Pretzels - Disruptive innovation opportunity: Create healthier options of oven-baked pretzels using alternative ingredients to cater to health-conscious consumers.
3. Savoury Desserts - Disruptive innovation opportunity: Experiment with savory dessert options like sweet and salty snack combinations to cater to consumers looking for unique flavor experiences.
Industry Implications
1. Snack Foods - Disruptive innovation opportunity: Introduce innovative packaging designs and eco-friendly materials to enhance the consumer experience and reduce environmental impact.
2. Confectionery - Disruptive innovation opportunity: Develop premium and ethically sourced ingredients for confectionery products to align with consumers' growing interest in sustainable and high-quality snacks.
3. Food Retail - Disruptive innovation opportunity: Integrate personalized marketing strategies and digital technologies to enhance the shopping experience and engage with customers on a deeper level.
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