This colorful packaging is probably not what you had in mind when you hear 'milk bags.' Designed by India-based Gasoline, this Purica packaging consists of pouches in three different hues.
Available in primary colors, the milk bags depict an environmentally friendly city with typographic labels intended to match the type of dairy within. In an effort to "bring back the goodness of milk," Purica products are made without toxins, pesticides or other harmful aspects. Gasoline explains how the theme of farm fresh resulted in "the design team... devising unique iconography and collating them as pieces of illustrative art." Consequently, no two pack varieties are the same with purity and freshness apparent in every one.
The work was creatively directed by Anil Kakar with graphic design by Norma Rodricks.
Dairy Purity-Promoting Pouches
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Color-Splashed Beverage Branding
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