'Mighty Wings' Recently Reappeared on the McDonald's Menu
Katherine Pendrill — May 2, 2016 — Lifestyle
McDonald's recently decided to bring back its 'Mighty Wings' for the third time. The dish was originally introduced back in 1990, but its failure to become a fan favorite led to its eventual demise. The dish subsequently made a brief return in 2013 and now it is back again for the third time.
Mighty Wings is a dish that consists of bone-in chicken wings coated in a spicy breading. The wings are available in three, five or 10-piece orders and come with a dipping sauce on the side. As of right now, the dish is being served at 285 McDonald's locations with tests expected to run until mid-June.
While the high cost of the dish means it is unlikely to become a permanent menu item, the move to bring back the wings demonstrates that McDonald's is willing to experiment with past dishes.
Mighty Wings is a dish that consists of bone-in chicken wings coated in a spicy breading. The wings are available in three, five or 10-piece orders and come with a dipping sauce on the side. As of right now, the dish is being served at 285 McDonald's locations with tests expected to run until mid-June.
While the high cost of the dish means it is unlikely to become a permanent menu item, the move to bring back the wings demonstrates that McDonald's is willing to experiment with past dishes.
Trend Themes
1. Resurrected Menu Items - Fast food and chain restaurants revisit discontinued menu items to appeal to nostalgic customers.
2. Limited Time Offerings - Restaurants offer specialty items for a limited time period to create a sense of exclusivity and urgency.
3. Spicy Flavors - Increasing demand for spicy food options across a variety of restaurant types.
Industry Implications
1. Fast Food - Fast food restaurants revamp their menus to appeal to customers seeking variety and nostalgia.
2. Chain Restaurants - Chain restaurants experiment with limited time offerings to maintain customer interest and boost sales.
3. Food and Beverage - Restaurants across the industry explore the popularity of spicy flavors to attract new customers and retain current ones.
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