What is the trend of happiness-marketing trend?

Brands will increasingly focus on promoting happiness as a key value in their marketing strategies to attract customers who prioritize well-being.

What is the trend of emotional advertising trend?

Emotional storytelling in advertising will continue to gain importance as it connects with viewers on a deeper level and helps brands deliver impactful messages.

What is the trend of celebrity endorsement trend?

Celebrities will play a crucial role in brand campaigns as they help increase brand awareness, credibility and attract younger audiences.

What are the implications for the beverage industry industry?

Beverage companies can use happiness and emotional advertising to differentiate their products and gain market share, while building a loyal fan base.

What are the implications for the sports industry industry?

Sports teams and organizations can partner with brands that promote happiness and positivity to align and further their values, while also creating engaging marketing campaigns.

What are the implications for the advertising industry industry?

Agencies and marketers can capitalize on the happiness marketing trend by creating campaigns that resonate with audiences, connect them with brands and generate buzz.

Joyous Beer Commercials : Michelob ULTRA Super bowl ad

Joyous Beer Commercials

The Michelob ULTRA Super Bowl Ad Considers the Role of Happiness

Riley von Niessen — January 27, 2021 — Marketing

References: michelobultra & youtube

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The 2021 Michelob ULTRA Super Bowl ad has been unveiled, and features a lineup of some of sports' greatest icons, such as Serena Williams, Alex Morgan, Brooks Koepka, Anthony Davis, and Peyton Manning.

The 60-second commercial, dubbed 'Happy,' shows how each superstar can attribute much of their success to the happiness in their lives, which "[fuels] the run towards greatness." With its positive messaging, the ad tells viewers to do what they enjoy, and not expect happiness to come as a result of "winning," in whichever context applies to them.

To create the ad, Michelob ULTRA partnered with creative agency Wieden + Kennedy New York. Happy marks the lifestyle-focused beer brand's sixth consecutive Super Bowl appearance.

Image Credit: Michelob ULTRA

Trend Themes

Happiness-marketing Trend — Brands will increasingly focus on promoting happiness as a key value in their marketing strategies to attract customers who prioritize well-being.
Emotional Advertising Trend — Emotional storytelling in advertising will continue to gain importance as it connects with viewers on a deeper level and helps brands deliver impactful messages.
Celebrity Endorsement Trend — Celebrities will play a crucial role in brand campaigns as they help increase brand awareness, credibility and attract younger audiences.

Industry Implications

Beverage Industry — Beverage companies can use happiness and emotional advertising to differentiate their products and gain market share, while building a loyal fan base.
Sports Industry — Sports teams and organizations can partner with brands that promote happiness and positivity to align and further their values, while also creating engaging marketing campaigns.
Advertising Industry — Agencies and marketers can capitalize on the happiness marketing trend by creating campaigns that resonate with audiences, connect them with brands and generate buzz.

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