The 2021 Michelob ULTRA Super Bowl ad has been unveiled, and features a lineup of some of sports' greatest icons, such as Serena Williams, Alex Morgan, Brooks Koepka, Anthony Davis, and Peyton Manning.
The 60-second commercial, dubbed 'Happy,' shows how each superstar can attribute much of their success to the happiness in their lives, which "[fuels] the run towards greatness." With its positive messaging, the ad tells viewers to do what they enjoy, and not expect happiness to come as a result of "winning," in whichever context applies to them.
To create the ad, Michelob ULTRA partnered with creative agency Wieden + Kennedy New York. Happy marks the lifestyle-focused beer brand's sixth consecutive Super Bowl appearance.
Image Credit: Michelob ULTRA
What's Driving This Trend
- Happiness-marketing Trend
- Brands will increasingly focus on promoting happiness as a key value in their marketing strategies to attract customers who prioritize well-being.
- Emotional Advertising Trend
- Emotional storytelling in advertising will continue to gain importance as it connects with viewers on a deeper level and helps brands deliver impactful messages.
- Celebrity Endorsement Trend
- Celebrities will play a crucial role in brand campaigns as they help increase brand awareness, credibility and attract younger audiences.
Who This Affects Most
- Beverage Industry
- Beverage companies can use happiness and emotional advertising to differentiate their products and gain market share, while building a loyal fan base.
- Sports Industry
- Sports teams and organizations can partner with brands that promote happiness and positivity to align and further their values, while also creating engaging marketing campaigns.
- Advertising Industry
- Agencies and marketers can capitalize on the happiness marketing trend by creating campaigns that resonate with audiences, connect them with brands and generate buzz.
