Sensationally Striped Collections

The Michael Kors Spring/Summer 2013 Runway Show Epitomizes Prep

The Michael Kors Spring/Summer 2013 menswear collection is the epitome of prepster chic. From his fearlessness with bright colors to his abundant use of stripes, the famed American designer proves that classics never go out of style.

Whether travelling to the Hamptons or lounging on a billionaire's yacht, one is sure to exude status while wearing these retro-infused garments. Playing with rich tones, the Michael Kors Spring/Summer 2013 runway show is effortlessly elegant and sophisticated with a focus on crisp and clean shapes that are accented with graphic pin and horizontal stripes.

From sharp suits to playfully color-blocked casuals, Michael Kors shows his versatility as a designer, defending his reigning title as the king of American sportswear.

Prepster Chic
Opportunity for brands to tap into the trend of retro-infused garments with bright colors and stripes, creating a modern take on prepster style.
Graphic Stripes
There is a market for crisp and clean shapes accented with graphic pin and horizontal stripes, offering opportunities for designers to create visually striking apparel and accessories.
Versatile Sportswear
The demand for versatile sportswear, from sharp suits to playfully color-blocked casuals, presents a chance for brands to showcase their creativity and cater to various fashion preferences.

Who This Affects Most

Fashion
The fashion industry can capitalize on the trend of prepster chic by creating retro-infused garments with bold stripes and bright colors.
Apparel
The apparel industry has an opportunity to offer crisp and clean shapes with graphic stripes, appealing to consumers who prefer visually striking designs.
Design
The design industry can tap into the demand for versatile sportswear by creating innovative garments that cater to different fashion preferences and occasions.
SCORE
1.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 7%
Freshness 8%

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