Tropical-Themed Utilitarian Fashion

3.1 Phillip Lim Unveils the KIT 3 Set for the SS22 Season

Progressive menswear label 3.1 Phillip Lim continues to launch new designs and the latest to arrive for the Spring/Summer 2022 season is the KIT 3 collection and iconic campaign. This marks the third installment and it features a wide range of staple designs for the season that are versatile and functional.

This includes a plethora of lightweight designs including blouson jackets, buttoned shirts with mandarin collars, and sleek trousers that sit high at the waist. Notably, the range is also spotlighted by zipped joggers, baseball shirts, and modern jumpsuits for a progressive seasonal feel. The capsule is also rounded out by a selection of accessories - this includes leather crossbody bags with thin straps, fitted baseball caps, and much more.

Image Credit: 3.1 Phillip Lim

Utilitarian Fashion
Fashion that prioritizes function and practicality over aesthetics, creating opportunities for innovative design and materials.
Lightweight Designs
Clothing made from innovative lightweight materials to improve comfort and functionality in warm weather climates.
Versatile Staples
The popularity of versatile and timeless designs that can be worn for multiple occasions, creating opportunities for sustainable and ethical fashion practices.

Sectors Adopting This

Fashion
The fashion industry must prioritize functionality in their designs, creating opportunities for innovation in textiles, materials, and design techniques.
Accessories
The demand for functional accessories such as lightweight crossbody bags and fitted baseball caps creates opportunities for innovation in design, materials, and sustainable production methods.
Retail
Retailers can highlight the versatility and functionality of their clothing and accessories to meet the demands of consumers seeking sustainable and functional fashion choices.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 26%
Freshness 12%

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