Water-Resistant Fitness Wearables

The Xiaomi Mi Band 3 is Resistant Up to 50 Meters

Xiaomi, the Chinese hardware giant, saw ample success with the Mi Band 2, earning a place at the forefront of the relatively young wearables market, and the company's new Mi Band 3 hopes to secure its status as one of the top brands in the industry. The device keeps many of the features that made its predecessor such a hit, and it expands and adds to those capabilities as well.

The Mi Band 3's durability is one of its main selling points. The device is suited to the real stresses that people might encounter in life. It has 20 days of battery life on a single charge, so it can withstand plenty of use while people are away from a power source.

Water-resistant Fitness Wearables
Opportunity for companies to develop water-resistant fitness wearables with extended battery life.
Durability in Wearable Technology
Opportunity for companies to create more durable wearable devices that can withstand real-life stresses.
Extended Battery Life in Wearables
Opportunity for companies to innovate and offer wearable devices with longer battery life, reducing the need for frequent charging.

Sectors Adopting This

Wearable Technology
Opportunity for the wearable technology industry to incorporate water-resistant and durable features into their products.
Fitness
Opportunity for the fitness industry to embrace and integrate water-resistant wearable devices into their fitness tracking programs and services.
Consumer Electronics
Opportunity for the consumer electronics industry to develop and market water-resistant wearable devices with extended battery life for everyday use.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 40%
Freshness 8%