Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Aprendiz Mezcal Bottle is Labeled with Mexican Icons of Suns & Moons

 - Sep 14, 2015
References: toro-pinto & packageinspiration
Mexico-based design agency 'TORO PINTO' created the intricate labels decorated with Mexican icons for Santasabia's mezcal. Each bottle is dressed in a white label that looks as though it has been crumpled up and flattened out.

All of the alcohol labels are then adorned with a large yellow circle that contains the brand's name. There are also a variety of hand-drawn Mexican icons that resemble ancient artifacts. While some of the icons are nature-inspired such as the sun and moon, others are physical objects. For example, there are hands, keys and compasses as well.

The entire label is scattered with these icons that look like they were drawn with pencil. There are also additional splashes of pink and blue pastel colors throughout the label to bring a playful approach and appeal to consumers.