Mexico-based design agency 'TORO PINTO' created the intricate labels decorated with Mexican icons for Santasabia's mezcal. Each bottle is dressed in a white label that looks as though it has been crumpled up and flattened out.
All of the alcohol labels are then adorned with a large yellow circle that contains the brand's name. There are also a variety of hand-drawn Mexican icons that resemble ancient artifacts. While some of the icons are nature-inspired such as the sun and moon, others are physical objects. For example, there are hands, keys and compasses as well.
The entire label is scattered with these icons that look like they were drawn with pencil. There are also additional splashes of pink and blue pastel colors throughout the label to bring a playful approach and appeal to consumers.