Chipotle is giving customers a new low-carb base for their favorite dishes with the debut of its new Mexican Cauliflower Rice.
Currently in the testing phase, the new Mexican Cauliflower Rice option will be available at 60 Chipotle locations across Arizona, Southern California, and Wisconsin for a limited time. The new dish consists of grilled and riced cauliflower that's been seasoned with a blend of spices, such as garlic, cumin, salt, and paprika. The new rice option can be ordered as part of an entree, or added as a side dish. The nice dish is heralded as a versatile option that fits into specialty diets such as keto and paleo, as well as vegan and vegetarian.
Image Credit: Chipotle
Key Themes Behind This Trend
- Cauliflower Rice
- Cauliflower rice is a new low-carb base which presents a disruptive innovation opportunity across food chains.
- Specialty Diets
- Specialty diets such as keto, paleo, vegan, and vegetarian are presenting disruptive innovation opportunities across the food industry.
- Healthy Fast Food
- Healthy fast food options like cauliflower rice are a trend that is disrupting the traditional fast-food industry.
Where This Applies
- Food Industry
- The food industry has an opportunity to explore healthy alternatives in their menu offerings that cater to the needs of specialty diets.
- Fast Food Industry
- The fast food industry is being disrupted by the trend of offering healthier options that cater to specialty diets like the keto, paleo, and vegan diets.
- Retail Industry
- The retail industry that offers popular pre-packaged and ready-to-heat meals can capitalize on offering healthy alternatives like cauliflower rice for their health-conscious consumers.
