Chipotle Launched a Chicken Al Pastor Topping at Select Locations
Colin Smith — September 1, 2022 — Business
Chipotle announced that it is testing the Chicken Al Pastor variety at select restaurants. The initial test will include 94 Chipotle locations across two high-demand cities, Indianapolis and Denver. Chris Brandt, the Chief Marketing Officer for Chipotle, stated that the decision was made in order to " fuel our fans who have been craving spicy chicken from Chipotle," continuing on to state that the Chicken Al Pastor has a uniquely Chipotle restaurant flavor.
The Chicken Al Pastor includes hot peppers, achiote, and adobo, which is balanced out with cilantro, chicken, and pineapple. This creates a spicy flavor that is not unbearable, while blending in sweet and savory flavors as well. In celebration of the Chicken Al Pastor, Chipotle is offering $0 delivery fees for all orders containing the new Al Pastor chicken for one week through September 11th.
Image Credit: Chipotle
The Chicken Al Pastor includes hot peppers, achiote, and adobo, which is balanced out with cilantro, chicken, and pineapple. This creates a spicy flavor that is not unbearable, while blending in sweet and savory flavors as well. In celebration of the Chicken Al Pastor, Chipotle is offering $0 delivery fees for all orders containing the new Al Pastor chicken for one week through September 11th.
Image Credit: Chipotle
Trend Themes
1. Spicy Fast-food Chicken Bowls - Chicken Al Pastor is a new flavor being tested by Chipotle at select locations to cater to fans craving throughout the US.
2. Delivery Discounts - Chipotle is offering $0 delivery fees for all orders containing the new Al Pastor chicken through September 11th.
3. Limited Location Tests - Testing at 94 Chipotle locations across Indianapolis and Denver indicates potential opportunities in specific markets for further menu innovation.
Industry Implications
1. Fast-food Industry - New flavor innovations like Chicken Al Pastor could be the next big thing, setting a new trend in the fast-food industry, and differentiating chains from the competition.
2. Delivery Services Industry - Delivery fee discounts and incentives could be utilized by delivery service providers to attract more fast-food customers.
3. Restaurant Industry - Limited location testing could be a new strategy used by restaurants to connect with specific markets and gauge response to new menu items before expanding.
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