With futurism as a concept on the rise, companies and designer are beginning to embrace the use of metallic color shades. As a response, PANTONE — which is considered to be “the specialist in professional color standards,” creates and drops a collection dubbed ‘Metallic Shimmers.’ The line boasts 200 striking nuances — from PANTONE 20-0034 ‘Golden Egg’ to PANTONE 20-0146 ‘Magnetic Blue.’
The company makes its range of metallic color shades available in three variants, including a portable fan-like guide, a single-volume binder with color chips, as well as an 8.5 x 11-inch sheet. Each format is specifically designed to satisfy different purposes and work ethics.
PANTONE creates the ‘Metallic Shimmers’ collection to save creative professionals time, effort and promote “consistent color communication.”
Key Themes Behind This Trend
- Futurism in Design
- Embracing the use of metallic color shades in response to the rise of futurism.
- Specialized Metallic Color Standards
- PANTONE releases a collection of 200 striking nuances to cater to the demand for metallic color shades.
- Versatile Color Formats
- PANTONE offers different formats of metallic color shades to satisfy various purposes and work ethics.
Where This Applies
- Interior Design
- Opportunity for interior designers to incorporate metallic color shades in futuristic design concepts.
- Graphic Design
- Expanding options for graphic designers to incorporate metallic shades in visual illustrations and branding.
- Printing and Publishing
- Market for metallic color shades in the production of creative materials such as brochures and promotional items.
