Darkdron, a Norwegian brand that's known for its streetwear that's infused with hardcore metal style, updated its offerings for the Spring/Summer 2017 season with a collection dubbed 'Unwelcome.'
To promote its latest apparel, the brand employed singer and songwriter Sky Ferreira to be the muse of its editorial. Throughout the images, themes surrounding vintage horror flicks often take over, with a variety paying tribute to the character Jason from 'Friday The 13th.'
This is shown on vibrant jerseys and jackets that sport the sinister number, as well as tees with graphics that are made to look like blood. Further enhancing its dark metal style, Darkdron also released a short soundtrack that speaks to the vibe of the apparel. The first song, also titled 'Unwelcome,' includes the eerie voice of a little girl repeating its name and laughing.
Key Themes Behind This Trend
- Streetwear-metal Fusion
- Brands can explore the fusion of streetwear and hardcore metal style to create unique and edgy fashion collections.
- Vintage Horror Influences
- Incorporating themes and aesthetics inspired by vintage horror flicks can add a distinctive and nostalgic twist to fashion editorials and campaigns.
- Music-powered Fashion
- Collaborating with musicians and releasing soundtracks that align with the brand's style can elevate the overall experience and promote brand identity.
Where This Applies
- Fashion
- Fashion brands can adopt the streetwear-metal fusion style to attract a niche market of edgy fashion enthusiasts.
- Entertainment
- Entertainment companies can explore partnerships with fashion brands to leverage vintage horror influences in promotional campaigns for movies, TV shows, or events.
- Music
- Musicians and bands can collaborate with fashion brands to create unique fashion collections and soundtracks that resonate with their music genre and aesthetic.
