Craghoppers Unveils New Pieces for the FW21 Season
British outerwear specialists Craghopper introduces its latest designs for the Fall/Winter 2021 season full of themes that surround hyperrealism in film. It also nods to superimposition as a notable focus for the new seasonal designs. It draws inspiration specifically from films such as 'The Man Who Fell to Earth' by Nicolas Roey and the works of Stanley Kubrick throughout the 70s.
The new capsule boasts the name 'Dusk Arrival' and it is spotlighted by its intricate detailing that can be noticed with fine focus. One of the most notable items to join the capsule is the Cromarty jacket. It is made using its own high-loft ThermoPro synthetic fill and at the exterior, a water repellent coating. The rest of the capsule includes fleece designs and jackets as a nod to the 80s.
Image Credit: Craghoppers
The new capsule boasts the name 'Dusk Arrival' and it is spotlighted by its intricate detailing that can be noticed with fine focus. One of the most notable items to join the capsule is the Cromarty jacket. It is made using its own high-loft ThermoPro synthetic fill and at the exterior, a water repellent coating. The rest of the capsule includes fleece designs and jackets as a nod to the 80s.
Image Credit: Craghoppers
Trend Themes
1. Hyperrealism-themed Outerwear - Craghoppers' 'Dusk Arrival' capsule draws inspiration from films such as 'The Man Who Fell to Earth' by Nicolas Roey and the works of Stanley Kubrick throughout the 70s, providing an opportunity for disruptive innovation in advanced material science and printing technology to create hyper-realistic outerwear designs.
2. Superimposition-inspired Fashion - Craghoppers' Fall/Winter 2021 collection nods to superimposition as a notable focus for the new seasonal designs, providing an opportunity for disruptive innovation in augmented reality and projection mapping technologies to create wearable pieces that play with superimposed designs and patterns.
3. 80s-inspired Fleece Design - Craghoppers' Fall/Winter 2021 collection includes fleece designs and jackets as a nod to the 80s, providing an opportunity for disruptive innovation in sustainable and eco-friendly materials to create updated designs with a retro aesthetic.
Industry Implications
1. Outerwear Manufacturing - Craghoppers' Fall/Winter 2021 collection provides an opportunity for disruptive innovation in advanced materials science and printing technology for the Outerwear Manufacturing industry to create hyper-realistic designs with intricate detailing and water-repellent coatings.
2. Augmented Reality - Craghoppers' 'Dusk Arrival' capsule provides an opportunity for disruptive innovation in augmented reality and projection mapping technologies for the Augmented Reality industry to create wearable designs that play with superimposed patterns and designs.
3. Sustainable Fashion - Craghoppers' Fall/Winter 2021 collection provides an opportunity for disruptive innovation in sustainable and eco-friendly materials for the Sustainable Fashion industry to create updated designs with a retro aesthetic that nods to the 80s.
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