Merrill+Forbes, a contemporary men's fashion brand that's based in New York, manages to seamlessly infuse modern life wear style into technical constructions.
It does this by utilizing lightweight and breathable materials -- which it then complements with minimalist graphics and patterns. While the the majority of each piece is taken up mainly by a singular color, Merrill+Forbes supplies a bit of contrast by adding in bands of a different material or simple sans serif slogans.
This, paired with the reflective material that some of the apparel is made from, gives the collection a futuristic aesthetic that speaks to a theme of strength and speed simultaneously. In particular, Merrill+Forbes is said to have drawn much of its inspiration from cyclists.
What Makes This Trend Stand Out
- Technical Constructions
- Opportunity for disruptive innovation in developing advanced materials and construction techniques for sportswear.
- Minimalist Graphics
- Opportunity for disruptive innovation in creating clean and simple designs for sportswear that appeal to modern consumers.
- Futuristic Aesthetic
- Opportunity for disruptive innovation in incorporating futuristic elements into sportswear, such as reflective materials and sleek designs.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation in the fashion industry by combining modern style with functional sportswear.
- Materials Science
- Opportunity for disruptive innovation in materials science to develop lightweight and breathable materials for sportswear.
- Athleisure
- Opportunity for disruptive innovation in the athleisure industry by blending casual style with technical constructions in sportswear.
