Using pictures of New York City and the Grand Canyon, photographer Gus Petro created dismal photos in the 'Merge' series. The photo collection features captures where parts of New York City are merged with the Grand Canyon. Petro seamlessly placed the two locations together to create a sense of extreme contrast. As a result, each piece in merge looks like a desolate metropolis dropped in the middle of an inhospitable environment.
The Merge collection was created after Petro noticed how the Grand Canyon's emptiness greatly contrasts with New York's density. Petro was struck with this realization during a recent trip to America. According to the Swiss photographer, the project combines "New York City, where, it seems like, everyone wants to live there, and Grand Canyon / Death Valley, which are unlivable."
Why This Trend Is Growing
- Contrasting Environments
- Disruptive innovation opportunity: Discovering ways to bring together disparate environments and create striking contrast.
- Merging Landscapes
- Disruptive innovation opportunity: Exploring techniques to seamlessly blend different landscapes and create unique visual compositions.
- Emotional Impact
- Disruptive innovation opportunity: Finding ways to evoke strong emotional reactions by juxtaposing incongruent elements in art and design.
Industries Being Reshaped
- Photography
- Disruptive innovation opportunity: Developing new techniques or technologies to manipulate and merge images in photography.
- Art and Design
- Disruptive innovation opportunity: Pushing the boundaries of traditional art and design by exploring unconventional combinations and compositions.
- Tourism and Travel
- Disruptive innovation opportunity: Creating immersive experiences by merging iconic landmarks to offer unique tourist destinations.
