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Dramatic Reno Transformations

Vibe Design Group's 'Mercer' Residence Has a Shocking Before & After

— August 22, 2011 — Art & Design
When you think about renovations, maybe you think about making some aesthetic changes, but Vibe Design Group takes reno to the max with their the 'Mercer' Residence transformation. In fact, the before and after pictures of this astounding residence are almost unrecognizable.

The Vibe Design Group really did do a number with the Mercer Residence transformation, as the once dated, crumbling structure was overhauled into an all-around aesthetically pleasing abode. The Mercer Residence now exudes feelings of warmth and family-living, and the juxtaposition of a timbered exterior and contemporary interior proves to be quite desirable.

Implications - While there is a strong presence of overly contemporary, minimalist designs, companies who are marketing toward families should be considerate that this age demographic still appreciates tradition. Products geared at this target market should incorporate traditional style with touches of modernity in order to best appeal to these transitional consumers.
Trend Themes
1. Renovation Transformations - Disruptive innovation opportunities lie in the renovation industry by pushing the boundaries of what is possible and transforming dated structures into modern and aesthetically pleasing spaces.
2. Traditional Style with a Modern Twist - There is a demand for products that blend traditional style with contemporary elements, providing an opportunity for companies to cater to transitional consumers who appreciate tradition while embracing modernity.
3. Family-focused Design - Companies can tap into the family market by creating products and services that prioritize warmth, functionality, and a sense of community, embracing the desires of families seeking an inviting and comfortable living environment.
Industry Implications
1. Home Renovation - The home renovation industry presents disruptive innovation opportunities by demonstrating the power of transforming dated structures into contemporary living spaces that cater to the preferences of modern consumers.
2. Furniture and Interior Design - The furniture and interior design industries can capitalize on the demand for products that seamlessly blend traditional and contemporary styles, offering options that cater to transitional consumers seeking a perfect balance of old and new.
3. Real Estate Development - Real estate developers can tap into the family market by designing properties that prioritize warmth, functionality, and a sense of community, creating inviting spaces that meet the desires and needs of modern families.
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