The Mercedes Benz x Medicom Toy Bearbrick is coming to the 44th Tokyo Motor Show on October 28th, 2015. This simple keychain is the perfect accent to a pair of luxury car keys.
This collaborative Bearbrick is available in the consumer's choice of gold or pink while the size is limited to the 5cm 70% variation. The luxe Bearbrick is suspended from a keychain with the Mercedes Benz branding on the split keyring. However, this limited-edition Bearbrick is also available without the keyring but this will not change the size of the luxury toy.
The Mercedes Benz x Medicom Toy Bearbrick will begin its pre-sale on October 28th, 2015 at Mercedes-Benz Connection Tokyo and Mercedes-Benz Connection Osaka.
Key Themes Behind This Trend
- Luxury Keychains
- Disruptive innovation opportunity: Designing high-end keychains with unique collaborations and limited editions to cater to luxury car enthusiasts.
- Collaborative Collectibles
- Disruptive innovation opportunity: Expanding collaborations between luxury brands and toy manufacturers to create limited-edition collectibles that cater to a niche market.
- Branded Accessories
- Disruptive innovation opportunity: Creating branded accessories, like keychains, as an extension of luxury car brands to enhance brand loyalty and cater to brand enthusiasts.
Where This Applies
- Luxury Goods
- Disruptive innovation opportunity: Leveraging the luxury goods industry by creating exclusive collaborations and collectibles to attract affluent consumers.
- Automotive
- Disruptive innovation opportunity: Expanding the automotive industry's reach by creating branded accessories, like keychains, to captivate luxury car enthusiasts.
- Toy Manufacturing
- Disruptive innovation opportunity: Partnering with luxury brands to produce limited-edition collectibles, such as Bearbrick keychains, in order to tap into the luxury market.
