Menagerié is breaking down gender stereotypes by designing lingerie that is exclusively meant for men. While there are plenty of brands making beautiful and delicate undergarments for women, there are no companies doing the same for male consumers. This brand is looking to challenge the status quo by designing stylish intimates and loungewear for men.
Menagerié was founded by a man named Roman Sipe, who wanted to "bring more adornment and beauty to men's fashion, but still remind people that it is a brand for men." As a result, Sipe's company began creating intricate undergarments that are aesthetically beautiful, yet still preserve the wearer's masculinity. The brand even has a range of different styles and cuts to cater to different customer preferences -- an approach that female lingerie brands have been using for years.
Menagerié not only signals changing views about lingerie and intimates, but it also reflects a wider move away from strict gender categorization in fashion.
What Makes This Trend Stand Out
- Gender-inclusive Fashion
- By designing lingerie exclusively for men, Menagerié is challenging traditional gender norms and catering to consumers who seek gender-inclusive fashion.
- Male Self-expression
- Menagerié's stylish and aesthetically beautiful lingerie for men allows for a new form of self-expression, breaking down barriers in the fashion industry.
- Diversification of Lingerie Market
- The emergence of brands like Menagerié is disrupting the lingerie market by diversifying the offerings and expanding the choices available to consumers.
Sectors Adopting This
- Fashion
- The fashion industry has the opportunity to embrace gender-inclusive approaches and cater to a wider market with the rise of brands like Menagerié.
- Intimate Apparel
- There is room for disruptive innovation in the intimate apparel industry as brands explore new niches and create products that cater to diverse consumer preferences.
- Gender-fluid Fashion
- The emergence of male lingerie brands like Menagerié is contributing to the growth of the gender-fluid fashion industry, providing options for individuals who do not conform to traditional gender roles.
