Gelato-Like Melon Frappes

FamilyMart's Melon Gelato Frappe Shares a Refreshing Taste of Cantaloupe

One of the best ways to beat the heat of summer is with a refreshing, fruit-flavored treat and Japan's FamilyMart convenience store chain is now serving a Melon Gelato Frappe as a refreshing chilled beverage. The melon-flavored drink is elevated with frothed milk, which is said to create a rich, gelato-like texture.

Frappes, the chilled drinks sold in tall, clear cups are immensely popular with consumers in the summer in parts of Asia and beyond, especially during a time of year when people are craving refreshing alternatives to hot coffee. While the flavors of many frappes are based on popular desserts, FamilyMart's Melon Gelato Frappe boasts a simple flavor inspired by a naturally sweet fruit.

Gelato-inspired Frappes
Businesses can explore the creation of gelato-inspired frappes as an alternative to traditional summer drinks.
Fruit-flavored Beverages
Businesses can capitalize on the popularity of fruit-flavored beverages by exploring unique and refreshing flavor combinations.
Textured Beverages
Businesses can innovate on the idea of textured beverages by combining different textures and flavors for a unique and satisfying taste experience.

Where This Applies

Convenience Stores
Convenience stores can offer gelato-inspired frappes during the summer season to attract customers and increase sales.
Cafes
Cafes can explore creating fruit-flavored beverages with unique twists to stand out from competitors and attract customers.
Beverage Manufacturing
Beverage manufacturing companies can explore the innovation of creating textured beverages with different flavor combinations to expand their product offerings.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 10%
Freshness 9%