Along with its new Affogato-Style Frappuccinos, Starbucks will also begin selling Megpies alongside its existing bakery lineup. Perfect for breakfast or a sweet afternoon snack, these delicate little pastries give consumers something new to nosh on while enjoying their favorite Starbucks brew.
Megpies are a New York delicacy created by Meghan Ritchie of Brooklyn. The pies are similar to Pop-Tarts in that they consist of a buttery pastry crust stuffed with jam filling and covered in sweet frosting. The handheld tarts are a favorite snack among New Yorkers and now Americans across the country can enjoy the delicate jam-filled pastries.
Available in both Strawberry and Cinnamon flavors, the artisan treats are the perfect accompaniment to Starbucks coffee.
Why This Trend Is Growing
- Affogato-style Frappuccinos
- There is an opportunity to explore the creation of new and unique frappuccino flavors that incorporate the popular affogato-style.
- Megpies
- There is a trend towards artisanal pastries like Megpies that offer a unique twist on traditional snacks.
- Jam-filled Pastries
- There is a growing demand for jam-filled pastries as a delicious and convenient snack option.
Industries Being Reshaped
- Coffee Shops
- Coffee shops can explore partnering with local pastry artisans to offer unique and high-quality treats like Megpies alongside their coffee offerings.
- Bakery
- Bakeries can capitalize on the demand for artisanal pastries by creating their own versions of jam-filled treats like Megpies.
- Food Manufacturing
- Food manufacturers can consider producing jam-filled pastries like Megpies to meet the growing consumer demand for convenient and delectable snacks.
