Meghan Trainor's 'Made You Look' is Debuting in Candy Crush Saga
Laura McQuarrie — October 18, 2022 — Pop Culture
References: adweek
Meghan Trainor's 'Made You Look' is a new single that will be released exclusively through the Candy Crush Saga mobile game. The music video from the Grammy-winning pop star is yet another celebrity collaboration with the mobile game but it marks the first time that a music video is being placed in the app.
With its bright colors and the sense of escape it provides, the mobile game itself served as inspiration for the music video. The video tells the story of a day in the life of Trainor, who can be seen preparing for a photo shoot, a press conference and an awards show. This music video will only be available on the game for 24 hours and it offers a taste of Trainor’s fourth full-length album, Takin’ It Back, which launches shortly after.
With its bright colors and the sense of escape it provides, the mobile game itself served as inspiration for the music video. The video tells the story of a day in the life of Trainor, who can be seen preparing for a photo shoot, a press conference and an awards show. This music video will only be available on the game for 24 hours and it offers a taste of Trainor’s fourth full-length album, Takin’ It Back, which launches shortly after.
Trend Themes
1. App-exclusive Entertainment - The trend of app-exclusive entertainment content presents an opportunity for mobile game developers to partner with celebrities and offer exclusive content to users, creating a new revenue stream.
2. In-app Advertising - The placement of music videos in mobile games presents an opportunity for businesses to increase visibility through in-app advertising partnerships.
3. Celebrity Collaborations - The trend of celebrity collaborations with mobile games provides an opportunity for businesses to engage with new audiences through cross-promotional marketing strategies.
Industry Implications
1. Mobile Gaming - The mobile gaming industry can capitalize on the trend of app-exclusive entertainment by partnering with celebrities and offering unique experiences to users.
2. Music Industry - The music industry can benefit from in-app advertising partnerships with mobile game developers to increase the visibility of new songs and albums.
3. Marketing Industry - The marketing industry can capitalize on the trend of celebrity collaborations with mobile games by creating cross-promotional campaigns that drive engagement and sales.
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