Encouraging people to upcycle their tired footwear, Meg Allan Cole Crafts has released a video tutorial on DIY colorblocked flats. The easy-to-follow tutorial is going viral for its simple brilliance and of-the-moment design.
Playing on the colorblocking trend making a comeback on the runways, the tutorial is a straightforward instructional video. Using only a handful of materials, a solid dose of color can easily be projected onto played-out plain flats. The tutorial featured uses a mint green paint on plain black flats, but many other combinations are possible. The video itself is sunny and well-produced, a surprisingly professional take on occasionally poor-quality DIYs.
Allowing people to breath life into boring and old flats, this is a wonderfully doable DIY. Experimental audiences will be waiting on the next tutorial from this talented YouTube user.
What's Driving This Trend
- Upcycled Footwear
- Disruptive innovation opportunity: Create a platform or community that connects people who want to upcycle their tired footwear with designers or artists who can transform them into unique, customized pieces.
- Colorblocking Trend
- Disruptive innovation opportunity: Develop a mobile app or online tool that allows users to virtually experiment with colorblocking different designs on their shoes, giving them a preview of how it would look before committing to the actual customization.
- DIY Video Tutorials
- Disruptive innovation opportunity: Collaborate with fashion brands or influencers to create engaging and high-quality DIY video tutorials that encourage people to personalize their fashion items, opening up new avenues for brand awareness and customer engagement.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporate sustainable and eco-friendly manufacturing processes into the production of footwear, tapping into the growing consumer demand for environmentally conscious products.
- E-commerce
- Disruptive innovation opportunity: Build an online marketplace specifically for upcycled and customized footwear, enabling individuals and designers to connect and trade unique shoe designs.
- Online Education
- Disruptive innovation opportunity: Create an online learning platform that offers comprehensive courses on DIY fashion, including topics like upcycling footwear and colorblocking techniques.
