Japanese restaurant Aburi-EN is expanding its menu with two new meal sets made with Next Meats' NEXT Kalbi meatless short ribs. Next Meats, the Tokyo-based alternative meat brand and provider of the world's first plant-based yakiniku meats, is collaborating with Aburi-EN to introduce its alternative meats to a chain restaurant in Singapore for the first time. Notably, these meal sets are also responsible for introducing Aburi-EN's first-ever plant-based menus.
NEXT Kalbi, made mostly from soy proteins, boasts double the protein and half of the fats of regular meat. On top of this, it is free from chemical additives and cholesterol. The Kalbi Don Set and Stamina Teishoku are being introduced for a limited time this spring and summer, across all locations.
What's Driving This Trend
- Plant-based Meat Alternatives
- Aburi-EN's collaboration with Next Meats to introduce their NEXT Kalbi meatless short ribs in their menu signifies the increasing trend of plant-based meat alternatives in the food industry.
- Alternative Protein Sources
- The use of soy proteins as the main ingredient for NEXT Kalbi highlights the trend of alternative protein sources as a more sustainable and ethical choice for consumers.
- Limited-time Menu Offerings
- The introduction of the Kalbi Don Set and Stamina Teishoku for a limited time by Aburi-EN shows the trend of creating limited-time menu offerings for promotional purposes and to keep customers interested.
Who This Affects Most
- Food and Beverage
- The trend of incorporating plant-based meat alternatives in menus offers opportunities for innovative companies to cater to the increasing demand for meatless choices in the food industry.
- Sustainable Agriculture
- The use of alternative protein sources, like soy, signals opportunities for companies to invest in sustainable agriculture and production methods to address environmental concerns related to traditional meat production.
- Restaurant and Hospitality
- The trend of creating limited-time menu offerings is a way for restaurants and hospitality companies to keep customers engaged and interested while also testing out new menu items and ingredients for potential permanent additions.
