In an effort to make its offering more inclusive to vegetarians and vegans alike, The Halal Guys just debuted a new Meatless Gyro and Eggplant Hummus.
Gyro is a Greek dish that's usually made from meat (often pork or chicken) cooked on a vertical rotisserie. However, now vegans can get their gyro fix to with the new Meatless Gyro from The Halal Guys. The new dish features a gluten-free alternative to beef that's made from pea protein, coconut oil, beets, brown rice, Halal Guys spice mix, mushrooms, and paprika. The new Meatless Gyro can be enjoyed as a platter or as a sandwich, both of which can be topped with the chain's new Vegan Tzatziki Sauce – a sauce made from aquafaba (the liquid leftover from cooked chickpeas).
Image Credit: The Halal Guys
Key Themes Behind This Trend
- Meatless Alternatives
- There is an opportunity to expand the meatless alternatives market beyond just vegetarianism, as meat eaters are also increasingly interested in adding plant-based options to their diets.
- Inclusive Menus
- There is an opportunity for restaurants to offer more inclusive menus that cater to all diets, including vegetarian, vegan, gluten-free, and halal options.
- Plant-based Proteins
- There is an opportunity to create more innovative plant-based protein sources that mimic the taste and texture of meat, as consumers become more health-conscious and environmentally aware.
Where This Applies
- Food and Beverage
- There is an opportunity for food and beverage companies to innovate with new meatless options that appeal to a diverse range of dietary preferences and restrictions.
- Hospitality
- There is an opportunity for the hospitality industry to create more inclusive menus that can cater to all dietary needs, to ensure that guests can have a seamless and enjoyable dining experience.
- Health and Wellness
- There is an opportunity for the health and wellness industry to invest in developing new plant-based protein sources that can provide consumers with a sustainable and healthy alternative to meat diets.
