The Halal Guys is once again expanding its range of delicious dishes with the debut of new Chicken Shawarma.
The Halal Guys is a fast casual restaurant chain that originally started as a series of food carts in New York. The chain is best known for serving up Halal-certified meats and now it has added a new offering to its menu: Chicken Shawarma. The new protein option consists of thinly sliced Halal chicken, which has been marinated in a variety of herbs and spices, including cilantro, Greek oregano, toasted sesame, chili, and more. The new Chicken Shawarma protein option can be enjoyed in a sandwich or as part of a platter.
Chicken Shawarma is now available from participating The Halal Guys locations for a limited time.
Image Credit: The Halal Guys
Key Themes Behind This Trend
- Expansion of Halal-certified Options
- More fast-casual chains will introduce halal-certified menu items to cater to diverse customer bases.
- Demand for Ethnic Dishes
- Growing consumer demand for ethnic foods will lead to more restaurants incorporating global flavors into their menus.
- Marination Techniques Innovation
- Innovations in marination techniques, such as using uncommon herbs and spices, will lead to new flavor profiles in protein options.
Where This Applies
- Fast-casual Restaurants
- Fast-casual restaurants will benefit from incorporating diverse and global flavors to appeal to a wider range of customers.
- Halal Certification Industry
- The halal certification industry will continue to grow as more restaurants look to cater to Muslim customers.
- Food Service and Equipment Suppliers
- Innovations in marination techniques will create a demand for new equipment and supplies in the food service industry.
