While the phrase "meat sweats" is often used as a joke, now devoted carnivores can live out their dreams with Arby's Meat Sweatsuits. Designed for both men and women, the sweatsuits are perfect for meat lovers looking for a way to sweat out their holiday food coma.
The literal meat sweats are a line of cozy hoodies and joggers printed with images of Arby's famous meats. The Meat Sweatsuits were specially designed as part of a holiday giveaway for the brand's most devoted customers. To determine the top meat lovers, the brand will be scouring social media to find those who have posted photos of the biggest and delicious-looking slabs of meat. For those looking to get noticed for their perfectly seasoned steaks or famous BBQ brisket, the brand recommends using the hashtag #MeatSweats on Twitter and Instagram.
Why This Trend Is Growing
- Branded Apparel
- Develop unique branded apparel to reward and incentivize loyal customers.
- Social Media Contests
- Create social media contests to engage and reward customers who promote your brand on social media.
- Food-themed Merchandise
- Develop merchandise that celebrates your brand's unique food offerings.
Industries Being Reshaped
- Fast Food Chains
- Fast food chains can create branded merchandise as a way to engage and reward loyal customers.
- Fashion Retailers
- Fashion retailers can partner with food brands to create unique, branded clothing lines.
- Social Media Platforms
- Social media platforms can partner with brands to host creative and engaging social media contests.
