'ThirdLove' is an app that helps to measure bra size, based on a few pictures taken of the user in a form-fitting shirt. Based on these images, the app is able to use computer vision, which examines objects the way a human eye does.
Although there are many bra sizes designed to suit a range of figures, many women still end up wearing a bra that does not give them the right kind of support or fit. ThirdLove's measurement system calculates its own custom sizes, which have been hugely successful with its consumers.
Once a user's measurements are calculated, bra shoppers are able to further customize their bra order with different styles, colors, decoration and straps.