McDonald's & 88rising, a leading global Asian artist collective, are partnering to give people a Golden Start experience to the Lunar New Year. To ring in the Year of the Ox, the partners are kicking off a Dumbfoundead content series and ending the celebrations with an exclusive virtual Masiwei concert that can only be experienced through the McDonald's app.
On February 8th, there will be branded red envelopes that can be found on the 88rising Night Market online store to share good fortune. On the same day, a mini-series will be debuting on IGTV featuring Korean American hip-hop artist and actor Dumbfoundead. When fans tune in through the McDonald's app a few days later, they will be the first to hear songs from Masiwei's upcoming solo album titled Dark Horse.