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McCafé vs. Starbucks in Coffee-Loving US Market

 - Feb 28, 2009
References: mymccafe & nymag
Making its way across continents and countries, McCafé has finally come to the U.S. This new line from McDonald’s was designed to compete with their pricey coffee competitors such as Starbucks and Dunkin' Donuts.

Offering the same styles and blends that our other favorite hotspots do, but in a far more affordable fashion, McDonald’s will most likely prove successful in this venture. A small specialty drink is around $1.99 and a medium $2.29 at McCafé, compared to the costly $4.15 for a small at Starbucks for a similar drink.

In order to spread word and appeal to the youth, McCafé recently sponsored Fashion Week. Whether this will work entirely or not remains to be seen. However, one thing is for sure--McCafé equals cheaper mocha lattes. In this time of economic crisis, we could all afford to save some cash, even if it’s just with small moves like switching brands of coffee.

Although I do not really support fast food, McDonald’s is sure to be seeing more of me in the future to fuel me through the day. I’m lovin’ it.