I really like the idea of these ads from New Zealand for online shopping site MaxShop.com.
The ads show the models with parts of their body exposed. The ‘Loading’ progress bar in the middle of the image wittingly communicates the idea that you can shop for these looks online.
The creative ads were created by Special, Auckland, New Zealand with creative directors Rob Jack and Tony Bradbourne, art director Tony Bradbourne, and copywriter Rob Jack.
The photography is by Derek Henderson.