At the Las Vegas Market furniture, home decor and gift tradeshow, Brooklyn Bedding launched six new sleep solutions, including foundations, adjustable bed frames, accessories and mattress designs.
One of the newest innovations from the American mattress manufacturer is a design by the name of 'Plank,' which is described as "a flatter, firmer, healthier way to sleep" inspired by the minimalist sleeping styles of the Far East. The mattress has a flippable dual-sided design, with a top side that's firm and a bottom that offers ultra-firm support. Both sides are beneficial for maintaining a neutral spine position, lower back support and reduced pressure on the circulatory system to promote improved blood flow.
For the utmost convenience, the mattress design from Brooklyn Bedding is delivered in a box and comes with a 120-night risk-free trial.
Why This Trend Is Growing
- Minimalist Mattresses
- The 'Plank' mattress from Brooklyn Bedding offers a flatter, firmer sleeping experience inspired by the minimalist styles of the Far East, providing a disruptive innovation opportunity for the mattress industry.
- Flippable Dual-sided Design
- Brooklyn Bedding's 'Plank' mattress features a dual-sided design with firm and ultra-firm support, offering a disruptive innovation opportunity for the mattress industry by providing customizable comfort levels.
- Convenient Delivery and Risk-free Trial
- Brooklyn Bedding's mattress design is delivered in a box and comes with a 120-night risk-free trial, presenting a disruptive innovation opportunity by providing a convenient and hassle-free purchasing experience.
Industries Being Reshaped
- Mattress Industry
- The minimalist mattress trend, exemplified by Brooklyn Bedding's 'Plank' mattress, presents a disruptive innovation opportunity for the mattress industry by offering unique sleep experiences and customizable comfort levels.
- Furniture Industry
- The flippable dual-sided design of mattresses, such as Brooklyn Bedding's 'Plank' mattress, provides a disruptive innovation opportunity for the furniture industry by offering versatile and adaptable furniture solutions.
- E-commerce Industry
- The convenient delivery and risk-free trial of mattresses, like Brooklyn Bedding's design, offer a disruptive innovation opportunity for the e-commerce industry by enhancing the online shopping experience and reducing customer hesitations.
