The Matter New Years Gift Symbolically Turns a Blank Page
Amelia Roblin — March 24, 2012 — Marketing
References: matter.to & lovelypackage
A new year, a new notebook. This Matter New Years gift was presented to Matter Strategic Design's clients as a token of its appreciation and an opportunity to start fresh for 2012. A pair of beautiful yellow-embellished patterned journals come in each bleach-white box, developed with a cleverness that references the turnover from the previous calendar year.
Two digits brand the front of the sketchbook sleeves with a number 12 in a fine italic typeface. A zipper perforated strip acts as access to the mailer's contents, located quite unusually across the middle of the box. The recipient must pull a tab from the top of the envelope, striking a diagonal slit between the printed 1 and the 2. The interstice seems to become a textual character as well, emulating the written notation of the year.
Two digits brand the front of the sketchbook sleeves with a number 12 in a fine italic typeface. A zipper perforated strip acts as access to the mailer's contents, located quite unusually across the middle of the box. The recipient must pull a tab from the top of the envelope, striking a diagonal slit between the printed 1 and the 2. The interstice seems to become a textual character as well, emulating the written notation of the year.
Trend Themes
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Personalized Packaging — Opportunity for brands to create unique packaging experiences that engage and delight customers.
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Interactive Unboxing — Potential for incorporating interactive elements into packaging to enhance the unboxing experience.
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Symbolic Design — Growing trend of using design elements to convey symbolic meanings and messages in products and packaging.
Industry Implications
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Retail — Opportunity for retailers to differentiate their products through creative and meaningful packaging designs.
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Graphic Design — Potential for graphic designers to explore new ways of incorporating interactive elements and symbolism into packaging.
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Stationery — Growing demand for unique and visually appealing stationery products that stand out on the shelves.
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