Receiving feedback in a professional environment is usually done on a yearly or bi-yearly basis, so the 'Matter' app aims to change this by providing individuals with a way to encourage constant communication.
The app works by encouraging communication between colleagues to help everyone improve, while also limiting the need for upper management to be involved. This could help team members to identify areas for improvement quicker before they become an issue or commend someone for their hard work so they continue to excel.
The 'Matter' app identifies the increased focus on individual career ambitions as consumers seek to pay more attention to constant improvement and consistent communication with their colleagues. The app pushes for quick growth to help users feel more in control of their skills and aptitude in a constantly changing work environment.
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