After it launched the holiday Galaxy collection, as well as the highly pigmented 'Stunna Lip Paint,' Rihanna's Fenty Beauty brand updated its selection of offerings with the 'Mattemoiselle' range.
The matte lipsticks come in an impressive array of shades, from hues of lilac, indigo, and navy, to orange, green, and burgundy. As POPSUGAR points out, the Mattemoiselle range features similar packaging to the 'Starlit Hyper-Glitz Lipsticks' that were a part of the Galaxy collection, with each shade packaged in a slender tube that features the brand's name along the side.
The Mattemoiselle range is set to release on December 26th, enabling those who intend to take advantage of the Boxing Day deals to pick up some shades.
Key Themes Behind This Trend
- Matte Lipstick Revival
- Disruptive innovation opportunity: Develop a line of matte lipsticks with unique, unconventional shades to capture the growing consumer demand for bold and edgy lip colors.
- Celebrity-designed Beauty Products
- Disruptive innovation opportunity: Collaborate with popular celebrities to create exclusive beauty product lines that appeal to their fan base and capitalize on their influence in the industry.
- Holiday-themed Beauty Collections
- Disruptive innovation opportunity: Create limited edition beauty collections with holiday-themed packaging and unique product offerings to attract consumers seeking seasonal novelty.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Develop new formulas and innovative packaging designs to differentiate and stand out in the highly competitive cosmetics industry.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion brands and designers to create beauty products that complement and enhance the overall fashion experience for consumers.
- E-commerce
- Disruptive innovation opportunity: Develop user-friendly online platforms and digital marketing strategies to improve the online shopping experience for beauty products and drive sales.
