Tree Twig Incendiaries

Lighting Designer Kaoru Mende Redesigns Matchsticks for Kenya Hara

Asked to rethink the common design of everyday matchsticks, lighting designer Kaoru Mende took the staple product back to its roots with a twiggy design concept.

Created for Kenya Hara, the matches are made out of tiny tree branch twigs that are left in their natural and unfinished state, which are coated on one end with a combustible tip. This creative design is the perfect way to send off these fallen twigs, giving them a final purpose and use before they turn into ashes and are returned to the ground from which they originally sprouted.

All along the packaging, Kaoru Mende lists celebratory occasions, such as weddings and holidays, during which these matchsticks would come in handy.

Upcycling Natural Materials
Rethinking the common design of everyday products with the use of natural materials like twigs to extend their purpose and sustainability.
Eco-friendly Consumer Goods
Designing and manufacturing products that are environment friendly and biodegradable.
Innovative Packaging Designs
Creating packaging designs that are functional and informative while also promoting eco-friendly product usage.

Who This Affects Most

Lighting Design
Opportunities for lighting designers to explore eco-friendly designs and incorporate natural elements.
Sustainable Consumer Goods
Manufacturing opportunities for businesses aiming to promote sustainable and eco-friendly consumer goods.
Packaging Design
Innovation opportunities for businesses to design sustainable and informative packaging for eco-friendly products.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 19%
Freshness 8%