Ideas
Explore the world's #1 largest database of ideas and innovations, with 398,956 inspiring examples.
Trend Reports
Discover why 1,029 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,470 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,029 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,470 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 398,956 cutting edge ideas.

Mobile Music Makers

Mason Jar Music Turns Empty Buildings into Recording Studios

— June 27, 2011 — Tech
Mason Jar Music Company turned the problem of under-capitalization into a challenge that it met by using abandoned buildings as music recording space. The start-up was looking for a recording space with the sound qualities of a classic music hall when it borrowed the keys to an abandoned school from the church that owned it.

“It sounded real nice when we walked in and just said some words. I was worried that we were gonna over-saturate it with instruments, having a 12-piece ensemble," Mason Jar Company member musician Dan Knobler told NPR. "But it has a certain charm to it."

As the Mason Jar Music Company found, the spaces aren’t just cheap, they contribute to the company's work in unexpected ways.

Implications - Disused and under-used buildings become impromptu work spaces that allow businesses, especially those with an artistic or social bent, to leverage undervalued assets in place of cash. Just as small castoffs like clothing and personal goods are reused and remade into new products, repurposing abandoned real estate into venues like pop-up retail, contra-plein-air art studios, and flash convention spaces opens opportunities for financially challenged enterprises to launch and thrive.
1.7
Score
Popularity
Activity
Freshness