Marzetti Veggie Dips Have Been Revamped with New Recipes
Michael Hemsworth — November 28, 2019 — Marketing
References: tmarzetticompany & preparedfoods
The Marzetti Veggie Dips have been revamped by the brand in response to changing consumer preferences that are sure to make them even more applicable for those looking to enhance their favorite fresh-cut vegetables.
The dips with new recipes includes Ranch, Dill, French Onion, Spinach, Southwest Ranch and Avocado Ranch, which are each achieved using fewer ingredients. The dips also contain less fat and fewer calories to make them more appealing as a choice to pair with a freshly prepared snack.
The Marzetti Veggie Dips are cleanly packaged with see-through containers that are clearly emblazoned with a variety of product details that are becoming increasingly important to modern shoppers. This includes the no artificial flavors claim along with the real cream label to highlight premium ingredients.
The dips with new recipes includes Ranch, Dill, French Onion, Spinach, Southwest Ranch and Avocado Ranch, which are each achieved using fewer ingredients. The dips also contain less fat and fewer calories to make them more appealing as a choice to pair with a freshly prepared snack.
The Marzetti Veggie Dips are cleanly packaged with see-through containers that are clearly emblazoned with a variety of product details that are becoming increasingly important to modern shoppers. This includes the no artificial flavors claim along with the real cream label to highlight premium ingredients.
Trend Themes
1. Clean Ingredient Veggie Dips - Opportunity for brands to revamp their products with new recipes that are cleaner, healthier, and contain fewer ingredients.
2. Transparent Packaging - Increasing importance of see-through containers and clear product details to meet the demands of modern shoppers.
3. Health-conscious Snacking - Growing consumer preference for snacks that are lower in fat and calories, presenting an opportunity for innovative, healthier snack options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend by introducing cleaner ingredient options and transparent packaging for their products.
2. Health and Wellness - The health and wellness industry can explore innovative products and solutions that cater to health-conscious snacking and provide healthier alternatives to traditional dips.
3. Packaging and Labeling - The packaging and labeling industry can develop creative, transparent packaging solutions to meet the growing demand for clearly displayed product details.
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