'The Conformist' from Martin Nguyen Highlights Gender Norms

 - May 17, 2010   Updated: Jul 25 2011
References: mncreativestudio & behance.net
The Martin Nguyen 'The Conformist' series is all about highlighting gender roles in society. Martin Nguyen uses toys to highlight how we are all truly 'squares' because of our rigorous following of how society says a boy and a girl show play.

It looks like Martin Nguyen has successfully proved that we are all squares. And here I was thinking that I'm a circular badass.

Implications - Businesses that devote their efforts to providing consumers with products that serve as portraying unconventional or nontraditional information will appeal to many consumers. Individuals seeking out products or concepts that challenge the norms of society will flock to those products that offer ideas that the majority of companies are hesitant to promote due to the fear of becoming an outcast.