Martha and Snoop Dogg Turn to the Titanic to Promote Their Show
Kalina N — March 27, 2019 — Pop Culture
References: youtube & designtaxi
Martha and Snoop Dogg have started a truly unique and unlikely collaboration. As the raper pivots to cooking, he joins forces with the well-known TV personality for a show that is playfully dubbed 'Martha & Snoop's Potluck Party Challenge.'
As the duo is gearing up to release the new season — set to air on the 3rd of April, they decide to capture the attention of viewers through a cheeky ad that is inspired by a blockbuster movie. In their promotional video, Martha and Snoop Dogg are recreating the iconic scene of one of the greatest romance films of all time — 'Titanic.' Except there is a quirky twist. Instead of the classic 'I'm flying' line, one can hear Snoop exclaiming 'I'm frying! Martha, I'm frying!'
As the duo is gearing up to release the new season — set to air on the 3rd of April, they decide to capture the attention of viewers through a cheeky ad that is inspired by a blockbuster movie. In their promotional video, Martha and Snoop Dogg are recreating the iconic scene of one of the greatest romance films of all time — 'Titanic.' Except there is a quirky twist. Instead of the classic 'I'm flying' line, one can hear Snoop exclaiming 'I'm frying! Martha, I'm frying!'
Trend Themes
1. Movie-inspired Commercials - Opportunity for brands to engage viewers by creating ads that pay homage to popular movies.
2. Unlikely Collaborations - Brands can form partnerships that combine unexpected personalities or industries for unique marketing campaigns.
3. Quirky Twists in Advertising - Innovative ads that add comedic or unexpected elements to familiar scenes to capture viewers' attention.
Industry Implications
1. Entertainment - Entertainment companies can incorporate movie-inspired commercials to promote upcoming shows or movies.
2. Food and Beverage - Food and beverage brands can collaborate with unlikely celebrities to create unique marketing campaigns for their products.
3. Advertising and Marketing - Advertising agencies can explore the use of quirky twists in advertisements to create memorable and engaging content for clients.
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