Flavors like passion fruit and ginger or black currant and mint sound suitable for a sunny summer day, so why not infuse these summery combinations into a sweet snack? The Marshmallowists shared marshmallow recipes for cool season-appropriate flavors.
These marshmallows aren’t bite-sized: they’re an inch high and last four to five bites. But because they are made of fresh fruit oils, they are worth less calories than a cupcake. Instead of sugary and heavy icing, fruit-flavored marshmallows have a clean and natural taste.
Other fun flavors include mango and sweet orange, pear and elderflower and raspberry and champagne. These customized snacks would be great for parties or a girls night in. Who knew marshmallows could appear so dainty?
Why This Trend Is Growing
- Fruit-flavored Marshmallows
- Opportunity for brands to innovate with healthier, gourmet snack options by incorporating natural fruit oils into marshmallows.
- Upscaling Traditional Snacks
- Opportunity for brands to increase value perception of traditional snacks by offering larger sizes and unique, trendy flavors.
- DIY Gourmet Snacks
- Opportunity for brands to release recipe books or DIY kits that allow consumers to make their own gourmet snacks at home.
Industries Being Reshaped
- Food
- Opportunity for food manufacturers to incorporate fresh fruit oils into existing product lines or offer new, unique gourmet marshmallow products.
- Event Planning
- Opportunity for event planners to offer customized, unique snack options for weddings, parties, and other events.
- Home Baking
- Opportunity for baking and confectionery brands to offer gourmet marshmallow recipes and DIY kits for consumers to make their own unique snacks at home.
