Three-Way Collaborative Retro Sneakers

MARQUEEPLAYER, mita, and New Balance Join Forces

New Balance works in collaboration with sneaker care brand MARQUEEPLAYER and Japanese boutique store Mita Sneakers on a special pair of shoes. The three brands decorate a pair of the New Balance 580 shoes with a retro touch. It is adorned with technical elements prepared for the outdoors.

The shoes are designed to combat adverse weather with the mixed material built throughout the paneling uppers. Usually, the shoes are made from leather and suede but this time, it is detailed with technical mesh instead. This continues with a patterned main panel and finished with a glowing paint splatter visual. Rounding out the shoes are the GORE-TEX technology and Vibram outsole unit to give it a protective weatherized coating.

Image Credit: New Balance

Collaborative Retro Fashion
A unique collaboration between multiple brands provides exclusive retro designs with functional enhancements.
Technical Mesh Footwear
The integration of technical mesh materials in sneaker design offers improved durability and breathability.
Weather-resistant Shoes
Footwear designed with GORE-TEX and Vibram outsoles delivers enhanced protection against adverse weather conditions.

Industries Being Reshaped

Sneaker Manufacturing
Incorporating advanced materials and collaborative designs can elevate traditional sneaker production.
Outdoor Apparel
Fusing style with protective technologies creates versatile footwear suited for outdoor environments.
Athletic Equipment
Developing sports gear with weather-resistant features offers athletes reliable performance in varied climates.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 26%
Freshness 27%