Farmstead Americana Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

A Ranch-Set Marie Claire Italia March 2012 Shoot

— March 7, 2012 — Fashion
Ukrainian model Viktoriya Sasonkina stars in a charming and rustic editorial for the Marie Claire Italia March 2012 issue that channels a rural America spirit with subtle additions such as American flag Converse shoes and a vintage teal Oldsmobile.

The shoot, officially titled 'A Girl's Life,' is set on a ranch and has a distinct Americana feel to it. The story was shot by photographer Jacques Olivar and styled by Elisabetta Massari. Looks include pastel-colored faux fur, snakeskin-infused white leather, loads of sequin detailing, a darling navy fascinator and several statements necklaces, all of which create a curious combination of high and low.

The Marie Claire Italia March 2012 issue has two covers: one featuring model Hannah Holman, and the second features model Cato van Ee.

Trend Themes

  1. Rustic Fashion — There is an opportunity for designers to create a line of rustic-inspired fashion.
  2. Farmstead Lifestyle — A potential market exists for businesses to create and market products that appeal to a farmstead-inspired lifestyle.
  3. Vintage Americana — There may be a trend for vintage, Americana-inspired fashion and home decor.

Industry Implications

  1. Fashion — Fashion brands can incorporate rustic Americana elements in their collections.
  2. Home Decor — Home decor brands can create products that reflect a farmstead-inspired lifestyle.
  3. Photography — Photographers can incorporate rustic Americana elements in their shoots to tap into this trend.
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