Farmstead Americana Editorials

A Ranch-Set Marie Claire Italia March 2012 Shoot

Ukrainian model Viktoriya Sasonkina stars in a charming and rustic editorial for the Marie Claire Italia March 2012 issue that channels a rural America spirit with subtle additions such as American flag Converse shoes and a vintage teal Oldsmobile.

The shoot, officially titled 'A Girl's Life,' is set on a ranch and has a distinct Americana feel to it. The story was shot by photographer Jacques Olivar and styled by Elisabetta Massari. Looks include pastel-colored faux fur, snakeskin-infused white leather, loads of sequin detailing, a darling navy fascinator and several statements necklaces, all of which create a curious combination of high and low.

The Marie Claire Italia March 2012 issue has two covers: one featuring model Hannah Holman, and the second features model Cato van Ee.

Rustic Fashion
There is an opportunity for designers to create a line of rustic-inspired fashion.
Farmstead Lifestyle
A potential market exists for businesses to create and market products that appeal to a farmstead-inspired lifestyle.
Vintage Americana
There may be a trend for vintage, Americana-inspired fashion and home decor.

Where This Applies

Fashion
Fashion brands can incorporate rustic Americana elements in their collections.
Home Decor
Home decor brands can create products that reflect a farmstead-inspired lifestyle.
Photography
Photographers can incorporate rustic Americana elements in their shoots to tap into this trend.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 33%
Freshness 8%

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