Stella McCartney presents a look at its Horse Power Winter 2023 campaign -- it stars Kendall Jenner and is shot by Harley Weir at the Camargue Salt Flats of France. This marks the first time that the duo are working together and the overarching equestrian theme can be seen throughout the ready-to-wear collection. Notably, the entire range is made from 92% conscious materials for a push towards more sustainable design.
Stella McCartney notes in a statement, “I knew this season’s Stella girl had to love horses as much as I do. Kendall has been riding since she was a kid, just like me, and has her own ranch; you can see how at ease she is around these sensitive creatures, and them with her. Capturing this connection brings Horse Power to life, both through the fashion and the vision.”
The collection will be available to shop online at the brand's website by the beginning of the month, with in-store shopping at its global boutiques as well.
Image Credit: Harley Weir, <a rel='nofollow' href='https://hypebeast.com/uk/2023/8/kendall-jenner-stella-mccartneys-winter-2023-campaign-images'>hypebeast</a>, <a rel='nofollow' href='http://stellamccartney.com/'>stellamccartney</a>
Why This Trend Is Growing
- Sustainable Fashion
- The Horse Power Winter 2023 collection is made from 92% conscious materials, highlighting a trend towards sustainable fashion.
- Equestrian Fashion
- The Horse Power Winter 2023 collection draws inspiration from the equestrian theme, showcasing a trend in equestrian-inspired fashion.
- Celebrity Collaborations
- The Horse Power Winter 2023 campaign features Kendall Jenner, indicating a trend of celebrity collaborations in the fashion industry.
Industries Being Reshaped
- Fashion Retail
- The Horse Power Winter 2023 collection will be available for online and in-store shopping, highlighting opportunities in the fashion retail industry.
- Sustainable Materials
- The use of 92% conscious materials in the Horse Power Winter 2023 collection presents opportunities for the sustainable materials industry.
- Photography
- The Horse Power Winter 2023 campaign, shot by Harley Weir, showcases the importance of photography in the fashion industry.
