Marcelo Alvarenga Creates Metallic Knit Storefront for Coven

 - Aug 6, 2009   Updated: Mar 24 2011
References: & archdaily
Brazilian clothing label Coven is known for their knitwear, so it only seemed appropriate to create a storefront that shows off knits. When Marcelo Alvarenga was designing the building, he created a metal mesh look that both shows off the building and the company's clothes.

I love this building design by Marcelo Alvarengo--a perfect marriage of clothing design and building design!

Implications - The storefront is one of the most appealing attributes any store can have -- especially for clothing stores. Incorporating unique elements into a store's design will not only bring back existing customers, but also attract new customers. Architects must try to harmonize the clothing culture with the storefront to engage more effectively with the consumer.