Family Focused Figurines

These Mani Zamani Designs Look Like a Group of Penguins

Gothenburg, Swedend-based designer Mani Zamani recently constructed a collection of kin-focused characters titled 'The Family.'

Zamani explains on his Behance page that the inspiration for this series came from a previous project. As part of his master's degree studies, the designer was given a project in which he had to convey stories found in the city of Gothenburg. He decided to make a group of toy robots that expressed various aspects of the city.

The toy robots were made from wood, but separated into two different categories. One group, made of oak, represented native Swedish inhabitants of Gothenburg. The other group, made of walnut, represented immigrants.

Zamani has used these same toy robots to convey the dynamics between adults and children in familial relationships. Furthermore, he makes little distinction between walnut and oak, thereby suggesting a melting pot effect.

Kin-focused Characters
Designing figurines that represent different dynamics in familial relationships.
Toy Robots
Using toy robots as a medium to express various aspects of a city or a story.
Melting Pot Effect
Blurring the distinction between different cultural backgrounds to promote inclusivity.

Where This Applies

Toy Design
Creating innovative toy designs that capture different aspects of human relationships.
Home Decor
Designing figurines that can be used as decorative items in homes to represent familial relationships.
Urban Art
Using urban art installations to portray stories and experiences of a city's inhabitants.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 18%
Activity 2%
Freshness 8%