Installation-Inspired Vinyl Figures

KAWS Releases 'THE PROMISE' Vinyl Figures and Signed Print

KAWS is releasing a new series of vinyl figures and posters aimed at streetwear collectors and fans of the label. Two ‘KAWS COMPANION’ statues in grey are being offered as the imposing figures in the Dadu Gardens. They resemble the ‘FAMILY COMPANION’ figures, in which the giant form seems to hand a globe object to the smaller, child-like version. The vinyl figures are delivered as COMPANIONS in three distinct color schemes: grey, brown, and all-black. The globe appears in all figures in its familiar blue and green configuration.

The figure might be considered one of the museum's distinguishing exhibits, as Dadu is also known as the Children's Museum of Qatar. KAWS is also selling a signed and numbered screenprint alongside the vinyl figurines. Only 500 editions will be available.

Image Credit: KAWS, <a rel='nofollow' href='https://hypebeast.com/2022/11/kaws-the-promise-vinyl-figure-print-release-info'>hypebeast</a>, <a rel='nofollow' href='https://kawsone.com/password'>kawsone</a>

Vinyl Figure Collectibles
Increase in demand for vinyl figures as a collector's item in the streetwear industry.
Limited Edition Prints
Rising popularity of limited edition, signed and numbered prints in the art industry.
Museum Merchandise
Expanding trend of museums collaborating with popular artists to create exclusive merchandise collections.

Where This Applies

Streetwear
Opportunity for streetwear brands to collaborate with artists and designers to release high-demand vinyl figure collectibles.
Art
Opportunity for artists to explore creating exclusive merchandise collections to generate new revenue streams.
Museums
Opportunity for museums to expand merchandise offerings through collaborations with popular artists and appeal to wider audiences.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 53%
Freshness 14%