Mango fashion stores are benefitting from refreshed concepts that focus on sustainability, energy efficiency and natural Mediterranean styles. The natural tones of the store were inspired by the Mediterranean landscape, which creates a warm and cozy atmosphere, especially with the incorporation of textures like ceramic, cement, marble, wood, leather and esparto grass.
Mango is introducing spacious click and collect areas, a concierge station, roomy fitting areas and cash desks on all floors for increased flow. Consumers will appreciate that aspects of the online experience have been invited in-store, as they will be able to try on online-only exclusives in person and benefit from in-store analytic technology, which will help to determine the availability of garments.
What's Driving This Trend
- Sustainable Fashion
- Fashion stores are embracing sustainability and natural styles, presenting a disruptive innovation opportunity to manufacturers of sustainable fabrics and materials.
- Omnichannel Integration
- Brands are introducing in-store analytic technology and online-only exclusives in-person, creating an opportunity for businesses that specialize in providing retail technology and e-commerce solutions.
- Energy Efficiency
- Fashion stores are creating energy-efficient designs, presenting an opportunity for companies that specialize in sustainable architecture and building technology.
Who This Affects Most
- Sustainability
- Manufacturers of sustainable fabrics and materials are poised to benefit from the trend of sustainable fashion in stores.
- Retail Technology
- The trend of integrating online and offline shopping experiences presents an opportunity for companies that specialize in retail technology and e-commerce solutions.
- Sustainable Architecture
- Fashion stores' focus on energy-efficient designs offers opportunities for companies that specialize in sustainable architecture and building technology.
